By grounding students in the fundamentals of business and progressively developing core skills in modern marketing, the programme prepares graduates to become skilled, informed, and confident professionals in this dynamic and rewarding field.
Throughout their studies, students gain a deeper understanding of marketing functions, operations, and cutting-edge technologies, while dedicated skills-focused modules develop the personal and professional attributes needed for effective decision-making in the workplace. Through research and data analysis using academic and industry texts, articles, and reports, students build a comprehensive understanding of contemporary marketing, management, and broader business functions supported by the ability to critically analyse practical case studies drawn from a diverse range of international organisations.
Module
Year 1 (Level 4) modules
- Digital Skills & Professional Development (20 credits)
- Contemporary Business Environment (20 credits)
- Marketing Dynamics (20 credits)
- Introduction to Business Finance (20 credits)
- People Management (20 credits)
- Technology & Innovation (20 credits)
Year 2 (Level 5) modules
- Data Analytics & Management (20 credits)
- Business Start-up (20 credits)
- Sales Management (20 credits)
- Digital & Social Media Marketing (20 credits)
- Managing Brands (20 credits)
- Consumer Insights (20 credits)
Year 3 (Level 6) modules
- Business Transformation (20 credits)
- Entrepreneurship and Innovation (20 credits)
- Corporate Governance, Law & Ethics (20 credits)
- Independent Study (20 credits)
- Global Marketing (20 credits)
- Marketing & Digital Strategy (20 credits)