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Course Content
Course Overview
The BA (Hons) Digital Marketing Management offers a dynamic and practice-focused exploration of contemporary marketing in an increasingly digital and competitive world. Students engage with key disciplines including digital marketing strategy, social media management, SEO, branding, consumer behaviour, sustainability, and ethical influence all grounded in practical activities that reflect real business challenges. The programme is structured around four core pillars as digital business, sustainable business, innovative business, and responsible business developing agile thinking, creativity, and problem-solving skills essential for thriving in modern organisations. Learning is brought to life through case studies, live projects, online tasks, and engagement with industry speakers, building strong analytical, communication, and digital capabilities along the way. With opportunities for a one-year placement or internship in the UK graduates are well-positioned for careers in advertising, digital marketing, communications, marketing analytics, branding, and consultancy, equipped with the professional skills that today's marketing sector demands.
Curriculum
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Curriculum
Entry requirements
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Entry requirements
Teaching
Teaching is delivered by qualified lecturers at GST, supported by awarding university faculty module leaders who provide additional academic guidance throughout the program. This is a blended learning course built around structured and supportive learning activities delivered through Canvas, the Virtual Learning Environment (VLE). Online materials and face-to-face components are seamlessly integrated to create a cohesive, engaging, and industry-relevant learning experience ensuring students develop the knowledge and employability skills needed for successful careers after graduation. All resources are accessible online, and each VLE homepage sets clear expectations and provides an orientation to help students navigate the module effectively and prepare for face-to-face sessions. A consistent Business School layout is used across all VLE topics, ensuring familiarity and ease of navigation throughout the course. Content is structured into bite-sized inputs and activities, presented with a clear narrative flow. Face-to-face sessions are delivered in workshop mode, drawing on online content to enable students to practically and critically explore topics both individually and in small groups. This approach lends itself to enquiry-based learning placing less emphasis on traditional lecturing and more on empowering students to solve problems, evaluate situations, research topics, and apply principles in ways that reflect real business practice. Peer-to-peer collaboration is embedded throughout, with opportunities for flipped learning, case study analysis, group discussions, student-led seminars, and problem-based learning activities. Formative feedback is built into both in-class and online activities, giving students regular opportunities to reflect and improve. For summative assessments involving more than one tutor, a marking rubric is used to ensure consistency. Summative feedback is provided via Canvas within four working weeks of submission and may be written, oral, or audio-visual in nature. All modules are developed with Universal Design principles and accessibility standards in mind. Student Success Tutors at GST are qualified to degree level and are available to support students with academic skills and engagement outside of classes. Wellbeing support and reasonable adjustments can also be discussed with the relevant teams to ensure learning needs are met throughout the course. Case studies, examples, and resources are drawn from a wide range of business cultures and contexts, reflecting the diverse and dynamic nature of the global business environment.
Assessment
At GST, a diverse range of assessment methods is used to evaluate student learning and progress, while developing the broader capabilities valued in professional life beyond university. Assessment activities vary across the programme and may include written examinations such as online, open book, and closed book formats, as well as quizzes alongside coursework such as essays, reports, portfolios, project proposals, briefs, CVs, and poster presentations. Practical assessments may also feature, including oral and video presentations, and skills-based evaluations. The specific assessment methods for each module are designed to build individual knowledge and strengthen the ability to apply theory and best practice to real-world situations. In the final year of the undergraduate degree, students are expected to complete an extended piece of independent work such as a dissertation or a practice-based research project demonstrating the depth of learning and professional capability developed throughout the programme. Feedback dates and methods are clearly outlined in the assessment brief for each module. All feedback is returned electronically and made available in one central location through Canvas, ensuring easy and consistent access for every student.
BA (Hons) Digital Marketing

Year 1 (Level 4) Modules

  • The Fundamentals of Marketing (Credits: 30)
  • The Digital Business (Credits: 30)
  • Branding and Advertising (Credits: 30)
  • Website Development and Design (Credits: 30)

Year 2 (Level 5) Modules

  • Innovation in Marketing (Credits: 30)
  • Marketing Planning Research and Management (Credits: 30)
  • Customer Experience and Relationship Management (Credits: 30)
  • The Professional Manager and Leadership (Credits: 30)

Year 3 (Level 6) Modules

  • Marketing and Digital Strategy (Credits: 30)
  • The Professional Project (Credits: 30)
  • Consumer Behaviour and The Responsible Marketer (Credits: 30)
  • The Marketing Consultant (Credits: 30)
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